Report Of Communication For Yabbies R Us †Myassignmenthelp.Com

Question: Discuss About The Report Of Communication For Yabbies R Us? Answer: Introduction Background and Purpose The world is a global village in the present scenario. Companies focus on extending their operations beyond their home country and capture the international market to sustain the completion in the global world. Communication plays a vital role when countries plan to operate in the international market. The way people communicate which includes both verbal and non-verbal communication in a particular country is very different from that of the inhabitants of another country (Chanlat 2013).The adoption of correct communication strategy is of paramount importance to achieve desired success on business expansion in the foreign country. Yabbies R Us. Is an Australian company which plans to expand its operation in foreign countries? The communication strategy that Yabbies R Us. needs to adopt while operating in France needs to be developed carefully. France and Australia has significant cultural difference and thus the ways residents of both countries communicate are very different which is discussed below (Ang and Van Dyne 2015). Discussion The culture of a country plays a vital role on the way a resident of a country communicates verbally and non-verbally. Intercultural communication plays a pivotal role in developing the communication strategy of two countries of different cultural and linguistic origin (Bird and Mendenhall 2016).The culture on a country depends on the history, social and political structure, religion and the language of the country. Culture and communication are inter-related. Non-verbal communication is much more than body language which includes several dimensions like kinesics, proxemics, chronemics, haptics and vocalics/paralanguage (Chira 2014). The communication strategy is developed for Yabbies R Us. The company plans to export yabbie -freshwater crayfish native to Australia in France and the negotiation style and communication strategy for Yabbies R Us. is developed based on the key principles of Hofstedes cultural dimension (Bermingham and Brewer 2013). Hofstede has proposed five dimensions of culture based on his research in the year 1984. The position of France and Australia in Hofstedes cultural dimension is first analyzed before proposing a communication strategy and negotiation style that needs to be adopted (Dartey-Baah 2013). Position of France in Hofstedes cultural dimension Power Distance- France is a country which scores high in power distance. Centralization of power is high and the control of laws and regulations is strongly vested of the government with lengthy legal procedures. In France jobs are protected with formal and hierarchical structure in the workplace. The high-class French people often judge others based on the way they dress up and their body language (Halls 2014). Individual versus Group Orientation-France scores high on individualism. Competition is stiff at workplace and people strive hard to accomplish success in climbing up the corporate ladder with sustainable individual effort. Uncertainty Avoidance- French culture scores high on avoidance of uncertainty. They require meticulous planning and detailed information before conducting a meeting or negotiation. Surprises are not acknowledged in the workplace. The French people like to be governed by a strict code of conduct, laws, regulations, guidelines, policies and framework at workplace which help them maintain the high individualistic and high power distance culture (Scriven 2016). Masculinity versus Feminine Orientation-France follows a somewhat Feminine culture as they value quality of life. Work life balance is maintained with welfare programs like thirty-five hours of work in a week and five weeks of holiday in a year. However, masculine characteristics are often demonstrated by lower class French people who are competitive in nature and are goal-oriented. Long Term Versus Short Term Orientation- France is a country which scores relatively high on long-term orientation. The people of the country are oriented pragmatically and have the conviction that complexities of life are beyond humans level of understanding and comprehension. Position of Australia in Hofstedes cultural dimension Contrast of Australia with France Power Distance- Australia scores low on power distance as unlike France. The country has lesser hierarchical structure in the workplace. The structure in the workplace is informal and open communication model is adopted at workplace. Managers and employees have equal access to information and they operate on a participative model for decision making (Martin and Nakayama 2013). Individualism-This factor of Hofstede cultural dimension shows similarity between France and Australia. France is high on individualistic culture like Australia. In Australia, the culture is individualistic at workplace. Individuals are expected to be self-reliant and promotions and hiring are based on the merit of the individual. Uncertainty Avoidance- Australian culture demonstrates an intermediate value on this scale. This means Australians have a neutral attitude towards uncertainty and ambiguous situations unlike France which scores high on uncertainty avoidance. Masculinity Vs Feminism- Australia demonstrates a high masculine culture. The residents of the country are driven by competition, need for achievement and success. Individuals take huge pride in self and try to accomplish credentials for self-improvement in business as well as on personal front. This can be contrasted with France where the society depicts a Feminism culture in general. Long-term Orientation- Australia scores low on long-term orientation unlike France which scores high on long term orientation. Australia follows a normative culture. The country respects tradition and believes in quick results with less focus on future. Australians are usually resistant towards societal changes unlike France which follows a pragmatic approach. Developing a communication strategy for Yabbies R Us. Yabbies R Us.is an Australian company which plans to export yabbie in several countries including France. It can be depicted from the contrast of Hofstedes cultural dimension factors of France and Australia that both countries demonstrate a sharp contrast on these factors. Thus the way people of both the countries communicate while doing business is very different. Verbal Communication Strategy 1) In French culture, people are strongly opinionated while in Australia an open communication model is followed. Therefore, Yabbies R Us. should have a strong knowledge on their business proposal, vision and mission statements and should be able to communicate clearly the advantage that their business will bring into the French society and should defend their viewpoint strongly while engaging on a face-to-face communication (Chhokar, Brodbeck. and House 2013). The delegates of the company should be well aware of the Australian culture, history and heritage as well as they should study about French history, political and cultural aspects. The French take pride on their cultural heritage and would expect people from Australia to have inter-cultural awareness before conducting business with them. 3) French people love to talk about French cuisine, philosophy, arts, literature and thus delegates of Yabbies R Us. should be appreciative towards French food and other societal aspects while developing business relations with them. 4) Overall verbal communication should respect the formal communication model of France. Delegates of Yabbies R Us. should respect the French hierarchical levels in business while communicating verbally with them (Chaney and Martin 2013). Non-verbal communication 1) The French are generally conservative in their body language. Kissing on the cheeks is accepted as a form of greeting however handshake is also widely accepted (Knapp, Hall and Horgan 2013). 2) Since the French people respect ranks and hierarchical levels, the Australian delegates of Yabbies R Us. should stand up to show respect if they are meeting any higher French official(Leathers. and Eaves 2015). 3) The Australian counterparts should not be alarmed if the French official raises his voice occasionally as the French express their disinterest on a particular topic while doing so. Business negotiation While conducting business negotiations following things should be taken care of by the Australian delegates 1) The strong vertical hierarchy of the French workplace should be respected with formal communication. The Australian delegates should know preliminary French language and should apologize for not speaking perfect French. Business relations can be well developed if the language is known. 2) All the documents and supporting material should be presented in both French and English. The French respects privacy and personal matters should not be discussed in business meetings (Pruitt 2013). 3) The products of the company should be explained clearly. French people prefer to hear logical statements and meetings are expected to be lengthy. 4) The French officials may not make decisions quickly while negotiating and they focus on long-term business relationships (Rubin and Brown 2013). Summary and Conclusions The French officials take pride in their culture and Australian delegates should be well aware of the French history, art and culture and should be appreciative about it while communicating with French officials. The negotiation duration is expected to be longer and all business letters should be formally addressed and documents should be translated in French. Focus of Australian delegates of Yabbies R Us. should be to present all ideas on a logical fashion and to build long-term business relationships with France without intruding on the private life of French officials. The Australian delegates should be dressed well and focus on their body language while conducting business meetings and should restrict their native open communication model. Recommendations 1) The French people play huge importance on non-verbal aspects of communication and express themselves with more gestures. 2) Business Cards should be printed in both English and French. 3) The business cards should be submitted at the reception to the secretary and subsequently to other people. 4) The position and title should be mentioned clearly on business cards as the French people are particular about credentials. 5) Privacy of French officials should not be intruded. Reference Lists Ang, S. and Van Dyne, L., 2015.Handbook of cultural intelligence. Routledge. Bermingham, A. and Brewer, J., 2013.Consumption Of Culture. Routledge. Bird, A. and Mendenhall, M.E., 2016. From cross-cultural management to global leadership: Evolution and adaptation.Journal of World Business,51(1), pp.115-1 Chaney, L. and Martin, J., 2013.Intercultural business communication. Pearson Higher Ed. Chanlat, J.F., 2013.Cross-cultural management: culture and management across the world. Routledge. Chhokar, J.S., Brodbeck, F.C. and House, R.J. eds., 2013.Culture and leadership across the world: The GLOBE book of in-depth studies of 25 societies. Routledge. Chira, D., 2014. NON-VERBAL COMMUNICATION.CONSTRUCTIONS OF IDENTITY (VII), p.67. Dartey-Baah, K., 2013. The cultural approach to the management of the international human resource: An analysis of Hofstedes cultural dimensions.International Journal of Business Administration,4(2), p.39. Halls, W.D., 2014.Education, Culture and Politics in Modern France: Society, School, and Progress Series. Elsevier. Knapp, M.L., Hall, J.A. and Horgan, T.G., 2013.Nonverbal communication in human interaction. Cengage Learning. Leathers, D.G. and Eaves, M., 2015.Successful nonverbal communication: Principles and applications. Routledge. Martin, J.N. and Nakayama, T.K., 2013.Experiencing intercultural communication. McGraw-Hill Higher Education. Pruitt, D.G., 2013.Negotiation behavior. Academic Press. Rubin, J.Z. and Brown, B.R., 2013.The social psychology of bargaining and negotiation. Elsevier. Scriven, M., 2016.Jean-Paul Sartre: politics and culture in postwar France. Springer.